Elon Musk posts his “secret strategy” on the Tesla Motors’ blog, which I predicted, thankyouverymuch. Of course, it was obvious:
The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model.
With luck, my next car will be a relatively inexpensive electric sedan. They plan to release a model in 2008 at $40k, but since we just bought the VUE, I’m not planing on getting a new/additional car until 2010 or so.
2010? Christ on a bus, it better be electric by then. 2010 is so the future.
edit: read Elon’s entire post for some good arguments for electric cars.