…the President of the University of Washington and whichever public relations person advised them. In response to Disney’s complaint about a UW study regarding Baby Einstein (and similar videos for tiny tots):
The authors of the study and I believe the news release reflects the essential points made in the research publication. The news release clearly is not intended to substitute for a reading of the research paper, which was made available to all the reporters who contacted our news office. The news release briefly summarizes the methodology of the study and includes the researchers’ interpretations of the findings, something in which most news media are interested and one of the reasons for issuing the release. The researchers find no inconsistencies between the content of the news release and their paper. They believe the release accurately reflects the paper’s conclusions and their commentary. For these reasons, the University of Washington will not retract its news release. [link]