I like schoolteachers, really. But that line is just not a selling point for me.

Anti-science has become a selling point. Research and drug testing has such a bad rap that “I made it in my basement” has become a mark of quality.

More on Airborne, from wikipedia:

Scientific studies supporting Airborne’s effectiveness are few in number. The study often referenced in favor of Airborne was sponsored by the Knight-McDowell Labs, manufacturers of Airborne.“GNG Pharmaceutical Services Inc.”, claims to have conducted this study with 120 people, and reported that 47% of Airborne recipients showed little or no cold or flu symptoms, whereas only 23% of the recipients of a placebo pill showed equal results.[2] However, in February of 2006, ABC News discovered that GNG Pharmaceutical Services has no official clinic, scientists, or even doctors. In fact the company comprises only two men, who started the company just to perform this study. Because of the bad publicity that this controversy has brought forth, Knight-McDowell Labs has removed all references to the study from their packaging and web site.