Here’s a neat little reference post for me from The Brothers Brick about knowing your audience, the starting point for crafting almost any message.

It is always worth hearing again…this time in a slightly different context.

Here, two people look at the same image of a nifty LEGO spaceship:

 My thoughts were:

  1. Whoah, neat.
  2. Dig the colour blocking.
  3. Nice greebling.
  4. But it seems he ran out of pirate hooks – he’s missing one on the front.
  5. And the x-pod is integrated pretty well.

I’m a 23 year old male Swede, semi-blond, both parents alive, adult fan of LEGO for six years.

I asked my friend to do the same. Here’s what she got:

  1. Ooh, blue.
  2. And chunky.
  3. It has a lot of dots on it.
  4. Looks like a fish face.
  5. A fish face that’s smiling, even.
Speaking of communications and knowing your audience, I added the link to “greeble” here. If you pick almost any topic, you’ll be sure to find a bizarre subculture willing to support it. Apparently, there is a huge community of adult LEGO builders out there. They, of course, have their own lexicon. Nifty.