Karen Heller has a few words to say about The Franklin Institute‘s Rebranding efforts. I’ve been less fond of the Franklin’s Curious campaign. Its a great concept that fails in execution, giving the institute’s marketing a split-personality feel. Heller perpetrates some nasty snark here, some a bit unfairly, in my opinion.
I haven’t seen The Pirates exhibit yet, but I can’t imagine a National Geographic-built traveling exhibit to be so totally irredeemable. Sure, some of the marketing surrounding it has been on the cheesy side, but the museum has to compete.
I’ve been working on a post full of unsolicited advice for The Franklin (we used to call it “The Frankie” when we went to laser shows in the early 90s), so I’ll put it up as soon as I can get to it. The Franklin has made some quesitionable choices as of late, but I still think it is on the right track. Their willingness to host ScienceDebate 2008 earned them a lot of points in my book.